If you’re introducing social media to your company, shouldn’t you know what Social Media is? We laugh when companies use social media as if it were traditional marketing. This laughter quickly spirals downward landing into a pile of pure frustration!
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Look Familiar?
Sooner or later the consequences of their misguided knowledge of social media will fall in their laps, and with a raised eyebrow and palms flat facing the air they ask; “what did I do wrong?”
People do not visit social media platforms to be SCREAMED at. People visit social media platforms to be SOCIAL: funny concept right? We get it. Companies become overwhelmed and confused. Allow me to educate you.
Is your company doing social media right or wrong?
First, what is marketing? Marketing is a discipline with emphasis on channel thinking, on campaigns, on message shaping, on control and covering bases.
Second, what is social media? Social media is a set of tools that permit regular access to potential audiences of shared interest. These tools give you voice, individuality, flexibility and collaborative opportunity. Social media is a conversation that is organic, complex and speaks in a human voice. Through these conversations you are able to create value through data collection, as highly targeted messaging establishes authority by using the social media platforms, Facebook and Twitter.
Traditional Marketing: Billboards, TV, Radio, Banners, Newspapers etc.
- Negative Feedback hardly effects.
- The marketers rule.
- One way interaction.
- Presumed as interruption.
Casino Social Media Strategy Example
Social Media Marketing: Posting, Tweeting, Sharing, Engaging, Educating, Encouraging.
- Negative Feedback ways to improve.
- The users rule.
- Two way interaction (conversation).
- Presumed as participation.
We’re going to center our attention on this “conversation” idea. Traditional media SCREAMS at the consumer with claims like “top value” or “best deal around” or “lowest price”. The consumer is left in the dust with no means to voice their opinions. BUT, what would happen the next time you’re driving down the boulevard, passing a screaming billboard, when you notice adjacent a billboard full of live, active and real-time reactions and opinions? What is happening is a conversation!
Casino Social Media Strategy Template
Casino Social Media Strategy Example
Content must change. Within social media you want to spark debate among your consumers with your content. Bring other companies to the social media table. Not all content will be “good” content. By this I mean not everything needs to position your company in the spot light. You ought to listen to what your consumers are saying and join the conversation. By letting the consumers speak for themselves you can leverage social proof to attract more prospects! Allow the conversations to begin!